18 July 2013

Locum & Absence Insurance Marketing – Getting It So Wrong!

Locum & Absence Insurance Marketing – Getting It So Wrong!

How can you compare the merits of one policy over the other? The only way is if you have the most up to date information on both products.

Unfortunately there have been several very recent occasions when out of date information has been used to undermine the MIC Locum/Absence Insurance cover. Obviously this gives a very false picture of MIC but makes our competitor’s products seem that much better. Has this been done as a deliberate marketing tool or is just done in error? If it were just one or two points being incorrect then I would say that it was an error. In fact there were in excess of 15 points raised in one comparison that were inaccurate or bore no relation to the policy in question, which makes me think that it was a deliberate marketing tool. As the old phrase goes “A little knowledge is dangerous”

As MIC has been arranging insurance for some 16 years we take all of this in our stride but it does make you wonder how these companies “get away with it”. Practice Managers and GPs are being given inaccurate information to make their decision upon. This is very worrying when you consider the costs that could fall on the practice if their Locum Insurance failed to perform the way they thought it would. If any Practice Manager has had a comparison including MIC products I would be delighted to hear from them.

If you would like to see what our policies actually cover, visit our website www.m-i-c.co.uk or call us on 0800 163 870.

If you would like to discuss your requirements further please contact MIC on 0800 163870

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